Prove Your Agents Are Working — In Business Metrics
Stop guessing whether your AI is delivering value. Track bookings, revenue, retention, and custom KPIs — and attribute every outcome to the agent that made it happen.
Beyond Token Counting
Most AI platforms tell you how many tokens you burned. OrchStack tells you how much revenue your agents generated.
What others track
Useful for debugging. Useless for proving ROI.
What OrchStack tracks
Metrics that make your CFO smile.
Define What Success Looks Like
Every business has unique success criteria. Define custom KPIs with a formula builder and track them alongside built-in metrics.
Booking Conversion Rate
bookings / conversations x 100Revenue per Interaction
total revenue / agent interactionsCustomer Effort Score
resolution steps / avg baselineUpsell Success Rate
upsells accepted / upsells offered x 100Which Agent Caused Which Outcome?
Understand exactly how each agent contributes to business results with configurable attribution models.
First-Touch Attribution
Credit the agent that initiated the customer journey. Ideal for measuring lead generation effectiveness.
Last-Touch Attribution
Credit the agent that closed the deal or completed the conversion. Best for measuring direct conversion impact.
Multi-Touch Attribution
Distribute credit across all agent touchpoints in the journey. Get the full picture of how agents collaborate to drive outcomes.
Dashboards That Tell the Story
Real-time metric cards, trend charts, and agent comparisons — all configurable per workspace and role.
Agent Performance Overview
Last 30 days · All agents · Production
Bookings by Cora
Revenue Attributed
Avg. Resolution Time
Customer Retention
Everything You Need to Prove ROI
From built-in business metrics to CFO-ready exports, outcome tracking is woven into every layer of OrchStack.
Business Metrics
Track what matters to your business — bookings, conversions, revenue, CSAT — not just token usage and API calls.
Revenue Attribution
Know exactly how much revenue each agent generates. Multi-touch attribution models connect agent interactions to closed deals.
Conversion Tracking
Track funnel progression from first contact through conversion. See where agents accelerate or lose prospects.
Retention Analytics
Measure how agent interactions correlate with customer retention, churn reduction, and lifetime value improvements.
Custom KPIs
Define your own success metrics — appointment show rate, upsell percentage, response quality scores — and track them automatically.
CFO-Ready Reports
Export polished reports with ROI calculations, cost-per-outcome, and trend analysis. Built for board-level conversations.
Outcome Tracking FAQ
Start Proving AI ROI Today
Track the metrics that matter — not just the ones that are easy to count.
Free tier includes outcome tracking -- no credit card required